Proflora, + Flora – Lactose

Although the pharmaceutical industry is constrained by strict regulations, companies are increasingly recognizing the need to interact with doctors, pharmacists, and patients in a timely manner.

For this reason, Guna relied on Well360 to effectively promote its flagship product, Proflora, a dietary supplement designed to rebalance intestinal flora. Communication in the pharmaceutical field not only helps increase sales but also presents customers with a new distinctive corporate identity.

+Flora -Lactose was therefore the campaign head designed by the agency to support the product on different online and offline communication tools: posters and materials for pharmacies, banners, social posts.

With the support of a dedicated commercial created in-house by Well360, the agency also managed a digital campaign on Google and Meta, aimed at a very specific target, lactose intolerant people, with the goal of increasing sales of the product.