Brand identity, Video Production, ADV Strategy
Ontherapy® is a Dermophisiologique’s brand, part of Montefarmaco group, operating in the business since 1989 and being the current leader in the professional cosmetics sector
The storytelling created by Well360
The video aims to boost the company’s image by focusing on all damaged or problematic skin and by presenting Ontherapy® products as the solution.
The brand relied on Well360 to develop the creative idea and produce the institutional video with the purpose of enhancing the brand’s reputation.
Ontherapy® products are designed for the daily care of skin problems to offer a new well-being encompassing not only on a physical level but on all aspects of the consumers’ life.
By combining powerful visuals, the agency conveyed the message that a problematic and altered skin suffers.
Ontherapy® neutralizes the problems of all damaged skin, even those undergoing therapy, ensuring its restored balance. As the campaign slogan states, with Ontherapy® your skin turns ON.
A mix of appealing content and web virality was used to further amplify the message.
As a result, the video was distributed on Meta and Google using a content promotion strategy developed by the Milan-based communication agency targeting the widest possible audience interested in skincare of top quality, 100% Made in Italy, and clinically tested products.