Services
Social media, video production, brand identity
Client
Mukki, a milk and dairy company within the Centrale del Latte d’Italia group.
the storytelling created by well360
An integrated communication campaign on the concept of cherishing quality, the environment and goodness, pillars of the company. Because Mukki is synonymous with genuine passion which moves all the players in the company chain.
Well360 with WellPlay managed the entire production process of the TV commercial, recorded in the heart of Tuscan farms,
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dedicated to the company’s positioning and the creation of videos for social media.
The campaign, which also appeared on radio, press, OOH and the website, allowed the agency to be awarded the Mediastar prize for having realised a project capable of conveying the values of the Mukki world, exploiting multiple media in a coherent and creative manner.
