Services
Social media
Brand identity, Social media, Web design, Video production
Client
Mukki, a milk and dairy company within the Centrale del Latte d’Italia group.
the storytelling created by well360
On the occasion of the release of the film ‘Inside Out 2’, Well360 designed an engaging social campaign for Mukki entitled ‘Emotions at breakfast’. Because breakfast is not just a meal, but a moment full of emotions and sensations that kick-start the day.
The ‘Emotions at breakfast’ concept was born from the idea of making breakfast a unique and precious moment that every consumer can experience in a personal way, associating Mukki products with this intimate and own dimension.
The agency was thus able to bring the brand’s products into a universe of illustrated breakfasts inspired by Disney’s unmistakable style.
AI and creativity together
The strategy involved a seamless integration of storytelling and technology, harnessing generative artificial intelligence to create visuals that capture the audience’s attention and demonstrating how AI can be a real opportunity if, however, guided by human intuition and imagination.
