Servizi
Social media, web design, video production
Cliente
Montefarmaco OTC, a historic Italian pharmaceutical company with over 50 references in its portfolio
La storia costruita da Well360
An online magazine focusing on the main topics related to health and well-being, which has quickly become a reliable information channel thanks to the contributions of experts, authoritative voices, and an educational approach.
Thus was born MBenessere, with which Montefarmaco to consolidate and strengthen its online presence. Well360 co-ordinated the project, creating medical, scientific, and lifestyle content, all edited from an SEO perspective by over 30 specialists in the field.
Social content, along with the production of podcasts and live video broadcasts, all carefully aligned with current industry trends, also played a crucial role in gathering highly profiled leads and effectively engaging potential consumers.
The strategic diversification of topics, combined with a thorough analysis of user sentiment, enabled the magazine and the agency to win the prestigious 1st Classified Community award at Mediastars, the renowned advertising technical award.
