Services
Social media, Influencer marketing
Client
Janè, Spanish manufacturer of prams and modular early childhood systems.
the storytelling created by well360
In over 90 years of history, many have seen the world for the first time on board a Janè pushchair. In the DNA of the leading company in Spain, innovation, quality and safety come together to guarantee practical and comfortable products for parents and children.
Well360 supported Janè in the organisation and management of an influencer marketing campaign, to increasing brand awareness in Italy, involving two new mothers who are well-known and loved by the public: Francesca Ferragni and Giulia Pauselli.
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A tailor-made project: starting from the creative idea, moving on to scouting the right profiles that would share the brand’s core values, to sending out the products, and providing punctual brief to enhance the overall storytelling.
The influencer marketing strategy implemented by the agency and its results monitored, was centered on remaining fully aligned with the brand values, while amplifying a clear and precise message: all Janè products are designed to seamlessly adapt to the daily rhythms and evolving needs of every parent.
