ServICES
Social media, Video Production, Brand Identity
ClientS
Freddy, an Italian company specialised in technical sportswear and athleisure clothing
THE STORYTELLING CREATED BY WELL360
From technical sportswear to comfortable yoga clothing, all combined with an irresistible touch of ‘glam’. Freddy is known for its high-quality fabrics that guarantee the greatest freedom of movement. From here comes Freddy’s historic payoff: “The Art of Movement“, amplified by Well360 across the several communication touch points.
Art, passion, and innovation are core elements for communicating the brand and its Italian products to English and French markets. Through custom photos, videos, and social media campaigns, a supportive community has flourished around the brand.
Furthermore, thanks to an influencer campaign with famous faces from the world of entertainment and sports including Elisabetta Canalis, Cecilia Rodriguez, Juri Chechi, Nicoletta Manni, the agency supported the company in promoting athleisure collections and enhancing the yoga collection.
The agency was also alongside Freddy in the United States, where it provided valuable support to the company in adapting materials for the communication campaign “Proud to Be Woman.” This campaign beautifully unites different styles and types of beauty through a common feeling: the pride of living femininity freely.
