Services
Campaign Concept, Design, Photo and Video, Executive Production, Social Media
Client
Centrale del Latte d’Italia, a major player in the Italian dairy market with historic milk brands in different regions of Italy.
the storytelling created by well360
An integrated communication campaign dedicated to the launch of Kefir throughout the country, a fast-growing product in the milk market.
Centrale del Latte d’Italia, after having relied on Well360 for a creative campaign on the positioning of fresh milk, relied again on the Milan-based agency to give life this time to a cross-communication that would particularly enhance the quality and well-being of the kefir product, distributed by its brands in drink and spoon versions. An engaging graphic treatment that communicates the characteristics of the products, aimed at maximizing the recognizability and visual consistency of each brand of Centrale del Latte d’Italia. A setting that foregrounds the ingredients of the product, the protagonist of the creativity.
With great flexibility, essential to enhance the peculiarities of each brand within the group, the agency worked on a tailored message, meticulously crafted to meet the unique needs of 5 brands characterized by a strong link to their respective reference territories: Mukki (Tuscany), Centrale del Latte di Torino (Piedmont), Centrale del Latte di Vicenza and Latte Verona (Veneto), and Latte Tigullio (Liguria).
From creative thinking to final execution, Well360 handled all stages of production. The campaign saw a multichannel online and offline execution across a variety of media and tools: from social media, to banners, websites, and billboards, all designed to emphasize the message and effectively intercept the widest possible target audience.
