Servizi
Campaign concept, design, photo and video, executive production
Cliente
Centrale del Latte d’Italia, a major player in the Italian dairy market with historic milk brands in the different regions of Italy.
La storia costruita da Well360
An integrated communication campaign dedicated to enhancing the value of fresh milk throughout the country, which is often the victim of fake news and a decrease in consumption due in particular to the historical moment.
Centrale del Latte d’Italia relied on Well360 to create a transversal communication that would particularly enhance the quality, freshness and territoriality of the fresh milk produced by its brands.
The graphic treatment is simple and immediate, easily adaptable and aimed at maximising the recognisability and visual coherence of each Centrale del Latte d’Italia brand. A layout that puts the product in the foreground, the protagonist of the creativity, and guarantees full legibility of the campaign headline.
With great flexibility, essential to fully enhance the peculiarities and uniqueness of each brand belonging to the group.
Well360 worked on a message carefully sewn on the specific needs of 8 brands characterised by a strong and distinctive link with the reference territory: Polenghi Lombardo (Lombardy), Mukki (Tuscany), Centrale del Latte di Torino (Piedmont), Centrale del Latte di Vicenza and Latte Verona (Veneto), Latte Giglio, Latte Matese (Reggio Emilia) and Latte Tigullio (Liguria).
The agency meticulously handled all production phases. The campaign saw a comprehensive multichannel on-line and off-line declination on a variety of media and tools: from social media, to press pages, banners, buses, radio, and even point-of-sale stands and gadgets.
Ascolta gli spot radiofonici
