Services
Brand Identity
Client
Banca di Piacenza an independent entity since 1936, among the top 50 banks/banking groups out of more than 400 in size and ranked first in capital strength.
the storytelling created by well360
In an increasingly digitized market, Banca di Piacenza holds true to its founding values with an offering based on human relationships and trust with customers and members built over time. On the occasion of a major overhaul of its product offering to consumers, Well360 supported Banca di Piacenza with a complete repositioning project, brand identity graphic restyling and launch of new offerings.
Territory, human relationships, and strong support for culture form the solid foundation of the work done. In fact, building on the new payoff “The value of relationships since 1936,” Well360 developed a fresh communication concept and visual approach, more contemporary in style and approach, while carefully preserving, respecting, and enhancing the prestigious identity of Banca di Piacenza.
