Arix, Tonkita Triplex has arrived!

Arix, the most important Italian company in the domestic cleaning sector, which has been with Well360 for more than two years for the management and planning of its communication strategy, confirmed the agency also for the launch of the new Tonkita Triplex.

As done with Tonkita Spray & Wash in previous months, enhancing the new product with a light but memorable communication was among the company’s requests.

From the development of the creative idea, to the creation of a dedicated commercial, the agency worked with the goal of emphasizing the peculiarities of the new product on the market, all with a social tone and never at odds with the brand values.

THE LITTLE ROBOT IN THERAPY

The video, conceived as a stream-of-consciousness, tells the story of a robotic vacuum cleaner who, accustomed to being the undisputed king of household cleaning, suddenly finds himself up against a new, unbeatable rival: the Tonkita Triplex, whose bristles and unique qualities challenge the robot’s ego.

In his search for comfort and understanding, the little robot confides in his psychologist, hoping to find relief and support. But in a twist, he discovers that the therapist also uses the Tonkita Triplex. A product he says is so excellent that it cannot be missed in any home.

Creative direction of the commercial is by Riccardo Maria Bruno, while art direction is by Simone Parma. Danilo Lavizzari’s direction succeeds in turning this 30-second spot into an engaging and entertaining narrative, capable of capturing the viewer’s attention from the very first moments.

The spot is broadcast on Meta and Google, in the Italian and foreign markets, through a digital strategy and content promotion with the aim of reaching the widest possible target interested in cleaning their homes.
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