SERVICES

Brand identity, Video Production, ADV Strategy

Client

Arix is the most important Italian company in the home cleaning industry, operating in the major international markets and in several emerging countries

THE STORYTELLING CREATED BY WELL360

Arix, Italy’s leading domestic cleaning company, relied on Well360 for the launch of the new Tonkita Spray & Wash.

The company sought to promote the new product with simple yet memorable communication. The internal division of the agency, WellPlay, developed the creative idea and produced various commercials designed to emphasize the product’s unique features using a social tone of voice aligned with the brand’s values. This led to the innovative positioning ‘No dramaaa.’

Tonkita Spray & Wash becomes the perfect ally for easily cleaning your floors in the event of occasional small stains and hitches that occur daily, ensuring a spotless appearance with minimal effort.

The commercials were strategically promoted on Meta and Google, targeting both Italian and international markets. This was achieved through a comprehensive digital strategy and an extensive content promotion campaign aimed at reaching the widest possible audience interested in effective home cleaning solutions.