Events, Brand identity, Design, Video Production


Allianz, a leading insurance company worldwide for Formula E


Fly like an eagle, because everyone wishes to reach up into the sky to gain a new perspective on things.

Well360 designed and developed a virtual entertainment experience for all visitors of the Allianz E-Village during the occasion of Formula E in Rome. By using an advanced and immersive virtual reality simulator, visitors were able to experience the thrill of wing flying, crossing different landscapes, historical eras, and obstacle paths.

The communication agency was in charge of all the phases of the event organisation, from conceptualization, to the design of the stands, up to the creation of the entire virtual reality experience. Furthermore, it managed to produce a real-time video filming and social network streaming.

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