Freddy, the art of movement

From technical sportswear to comfortable yoga clothing, all combined with an irresistible touch of ‘glam’. Freddy is known for its high-quality fabrics that guarantee the greatest freedom of movement. From here comes Freddy’s historic payoff: “The Art of Movement“, amplified by Well360 across the several communication touch points.

Art, passion, and innovation represents the core elements for communicating the brand and its Italian products to the English and French markets. Thanks to the creation and customisation of photos and videos and the execution of social media advertising campaigns, a supportive and engaged community has flourished with the brand. Moreover, an influencer campaign involving well-known celebrities from the entertainment and sport industries, including Elisabetta Canalis, Cecilia Rodriguez, Juri Chechi and Nicoletta Manni, allowed the agency to promote athleisure collections and to enhance the yoga collection.

Inoltre, grazie a una campagna influencer con volti celebri dello spettacolo e dello sport tra i quali Elisabetta Canalis, Cecilia Rodriguez, Juri Chechi, Nicoletta Manni l’agenzia ha supportato l’azienda nel promuovere collezioni athleisure e valorizzare la collezione yoga.

L’agenzia è stata al fianco di Freddy anche negli Stati Uniti dove ha supportato l’azienda nella declinazione dei materiali per la campagna di comunicazione “Proud to Be Woman” dove stili e tipologie di bellezza differenti sono accomunate da un sentimento comune: l’orgoglio di vivere la femminilità liberamente.